Digital-marketing — is a set of promotion tools, in which main digital communication channels are used. Digital-marketing includes search promotion, contextual, targeted and media advertising, promotion in social networks and the blogosphere, creation of mobile applications, as well as the development and implementation of any non-standard advertising campaigns using online advertising tools.
Since 2015 Facecom Marketing&Branding has been an exclusive representative of Mail.Ru Group in the SFD and NCFD, which guarantees our clients the highest level of skills of the specialists engaged in planning and implementation of advertising campaigns.
How we work?
We specialize in integrated strategic marketing. Specialists from several departments of the company take part in the development of a promotion strategy for each product or brand, which allows us to make the most effective offer to our customers. Our long-term experience in conductingadvertising campaigns for various areas of large and medium-sized businesses allows us to develop and implement an effective advertising campaign for any long-term and short-term objectives of our clients.
Contextual advertising in the main search engines of Yandex and Google is aimed at satisfying an existing demand of the users, who are potentially interested in a product or service. We monitor the effectiveness of advertising campaigns every day and we make changes to existing settings to reach the set kpi. We seek to overfulfil our plans, and, as a rule, in 90% of cases predicted performance indicators exceed the planned ones by times.
Targeted advertising campaign on the sites of Mail.Ru Group: mail.ru, vk.com, odnoklassniki.ru, as well as on the sites of popular social networks, like facebook.com and instagram.com, is aimed at forming the demand of a potential client. Thanks to a smart scheme of advertising campaigns, we form the most interesting offer for a user at a given time, creating insights.
Display advertising has a powerful image effect. With the help of a media advertising campaign, you can not only strengthen your brand, but also increase offline sales. Modern tools allow us to track the effectiveness of advertising campaigns of this format and to confirm their effectiveness in real numbers.
SMM-promotion and working with opinion leaders are currently one of the most popular tools for promoting products and services and creating direct communication with customers. We have created one of the strongest departments for working with social networks in Russia and gathered our own base of opinion leaders in several large federal districts. A unique automated and manual algorithm for searching for bloggers and opinion leaders allows us to select users who have the greatest reach to the real target audience.
“ Digital-marketing includes the development and implementation of any advertising campaigns using the tools of online advertising.