Strategic marketing is the basis of work of Facecom team. It allows to collect and analyze key marketing and economic indicators, develop comprehensive marketing strategies and measures to increase sales of our customers and their net profits.
How we work?
We create a set of measures characterized by active marketing long-term processes aimed at profits increase, customer loyalty, popularity and other indicators. We follow a specific policy of creating brands of goods and services that provide consumers with products of higher value than competitors.
Analysis of large databases
Facecom team analysts base their strategic planning on marketing research, which is conducted through the analysis of data that allows to learn, study and understand the behavior of customers and their competitors through detailed, accurate and efficient analytics. Also, thanks to planning we create a strategy for future successful campaigns and marketing steps.
Current and innovative technologies
In the course of many years of work, our analysts and marketers have collected the most relevant and innovative technologies for data collection and analysis of market and audience indicators, segmentation and construction of a behavioral map for complex marketing research, compilation of competitors' databases, creation of reputation management plans and for work with comments.
When analyzing marketing and economic indicators, we are guided by basic principles for the achievement of main objectives of a marketing research to help a client:
Nine stages of marketing strategy development:
1. Create a plan and understand the possibilities and effectiveness of future strategic marketing decisions;
2. Collect data on markets, customers and main commercial indicators of a client;
3. Analyze external markets and competitors’ activity;
4. Based on the data collected, choose the most effective and winning strategies for the company's development;
5. Identify major trends in a suitable market segment and scenarios for future implementation of the developed strategy;
6. Conduct an analysis of the target audience, identify customers’ needs and factors of their satisfaction and loyalty;
7. Compile a detailed and well-grounded overview of competitors;
8. Study individual customer’s data on the best solutions in management, trade and marketing;
9. Evaluate sales efficiency and find opportunities to improve it.
Purpose: to evaluate the effectiveness of outdoor advertising media is to calculate specific performance indicators for each advertising structure in question.
Tasks: Effective advertising placement, estimation of the cost of advertising placement, justification of cost when choosing a placement, comparative characteristics of performance indicators for competing media, evaluation of attractiveness of certain locations, evaluation of performance characteristics of structures, evaluation of data on the social structure of a priority target group of advertising impact of each advertising medium.
Scheme of the study: The calculation of performance indicators for any outdoor advertising media (surfaces) is carried out in four stages:
The size of an estimated audience of each design is determined on the basis of measuring of pedestrian traffic, vehicles and passenger turnover of stops.
The size of an estimated audience of each design in each flow is reduced to a so-called effective circulation by means of correction factors that take into account quality of the review.
The data from all the flows are summarized, and thus the total value of effective circulation, which serves as the basis for determining all performance indicators, is estimated. GRP and CPT are calculated.
GRP is a total number of possible contacts without frequency (that is, regardless anypossible contacts with one and the same representative of an advertising media audience).
CPT is the cost of thousands of contacts, calculated as the cost of rent per day (the cost of rent per month divided by 30), divided by a daily audience of an advertising media .
Results: Obtaining the data necessary to compile an advertising plan.
“Strategic marketing is the basis of work of the Facecom team. We create a set of activities characterized by active marketing long-term processes aimed at increasing profits and the value of intangible assets.
Why do you need a marketing audit?
Marketing audit of business
Conducting information and analytical studies
Brand name development
Stages of work to create a corporate identity
Brand style development