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Brand name development

The process of creation and development of your company’s name, product or service is an important and at the same time complex process, which should not be left unattended.

Naming involves a lot of significant and complex stages: starting with a name that should reflect the essence of your company and appeal not only to you, but also to your customers, and up to various technical and legal issues.

The name of your company, in the first place, defines a position of your brand on the market. A smart, catchy and eloquent name of a company allows you to tell about youractivity in one or two words.

The development of a company's brand is a long and scrupulous process. Careful consideration must be given to each and every detail. The choice of a name implies a serious sociological, analytical and psychological work, in which a whole team of specialists is involved.

There are regular marketers, analysts and designers who can invent a company’s name, explore the market, think of a style and create!!! a logo. However, it takes competent legal advice or a substantial help to register a trademark properly and get a certificate. And not every company can do it on its own. Moreover, this process takes a lot of time (about 1 year).

We have a considerable experience of workwith the Federal Agency for Intellectual Property, which deals with the issuance of certificates and intellectual property rights, registration of trademarks and brands in Russia, and also controls and supervises this area. That is why we know the procedures and regulations of the department in detail and can competently cooperate and interact with FIPS experts at all stages of registration.

When creating a name, like in any other marketing issues, you may encounter pitfalls at every step. That is why many companies turn to professionals for help. Facecom has a huge experience in developing a name and brand registration. So, when you entrust creation of your company’s name to us, be sure that your ‘ship’ will go under full sail!

Brand name development
Brand name development

 We have a considerable experience of work with the Federal Agency for Intellectual Property and we know the procedures and regulations of the department in detail and can competently cooperate and interact with FIPS experts at all stages of trademark and brand registration.

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