Brand identity — is not just a set of images and principles for constructing visual communication of a user, but also a harmonious combination of graphic elements under common philosophy, concept and style. An elaborated and carefully designed corporate identity guarantees a significant competitive advantage in the face of increasing information noise and allows you to create a single integrated image of a brand.
How we work?
We conduct a comprehensive audit and focus entirely on the brand we work with. Evaluation of prospects for brand development, conducting in-depth interviews with the company's top people and joint workshops allow to choose an optimal strategy for the development of a brand and implement a full range of measures to create a logo and corporate identity. Successful working experience with local and federal brand representatives, expert opinion of the specialists and deep understanding of development trends in Russian and international business help to create lively and catchy visual images, which are easily adapted for various media and suitable for each stage of brand development.
Analysis of consumer trends;
Description of the world of a buyer;
Identifying motivation to buy;
Joint workshops with a client to determine the development of the brand.
Focus groups with buyers;
In-depth interviews with managers;
Expert analysis of research results.
Analysis of a brand portfolio;
Determine the state of a brand;
Analysis of assortment items;
Workshop with a client;
Develop a brand name.
Corporate identity development;
Packaging design development;
Packaging form development;
Key image development, material design;
Brand book development.
“ Evaluation of the prospects for a brand development, conducting in-depth interviews with company's top officials and joint workshops allow us to choose an optimal strategy for a brand development and implement a full range of measures to create a logo and corporate identity.