Marketing research is conducted through systematic collection, documentation and analysis of data on various components of a commercial activity.
The purpose of a marketing research — is the creation of an information and analytical base for making successful managerial decisions in conducting marketing campaigns by our clients.
How we work?
We not only perform multi-level polls of customers’ or competitors’ audience , but also observe its actions. This allows us to draw conclusions about hidden motivational, behavioral mechanisms.
Therefore, we get a reliable and detailed overview of the following categories:
Fundamentals of strategic planning:
One of the most important aspects of our work in strategic marketing is a classic and extensive SWOT analysis. Through the research into strengths and weaknesses of an enterprise we can identify main objectives of a marketing strategy:
Типы исследований по областям:
The results of our research allow our clients to determine the potential of their commercial policy more accurately, to prevent possible risks and substantially increase company's profits.
Basic principles of work with strategic planning.
Competitor analysis is a basic mechanism of pricing and optimization of customer service.
Analyzing competitors, our marketers assess the level of competition within an industry, create a map of competitors, conduct a comparative analysis of prices, analyze distribution of a product or service, determine the positioning of all competitors in the market.
We conduct competitor analysis with both desk research by phone, and field research (face2face).
Objective: to get an idea of the level of service, check the knowledge and use of technology and sales techniques by sellers.
1. Development of company standards (sales technology);
2. Material and non-material motivation of the staff (direct demonstration of their knowledge, skills and abilities to the client, bonuses to personnel);
3. Programs to increase loyalty to a brand or a product of the company (checking the work on the company's products);
4. Evaluation of the use of advertising materials (checking the work of employees on promotions and sales, support for outdoor advertising);
5. Analysis of the quality of competitors’ work (a comparative analysis of the work of staff with companys’ competitors).
During the research 3 inspection visits were made to the stores. The first expert played the role of a "typical buyer", the second - a whimsical client with objections, the third one - a client of unpresentable kind, but with an inflated ego. The criteria were rated first of all, on the fact of their availability (for example, shopkeepers greeted or did not greet store sellers) and on subjective perception of a buyer of a parameter quality. The buyers rated 25 parameters, grouped for convenience into 16 categories: 15 categories characterize the work of the sales personnel, 1 category - convenience and conditions of the trading floor. Sample: 3 selling assistants.
Results: In the course of the research, control sections of conversation between the buyer (the secret buyer) and the selling assistantwere recorded.
“ The purpose of marketing research is the creation of an information and analytical base for making successful managerial decisions in conducting marketing campaigns.