SMM is a promotion of brands and individuals not only on the sites of popular social networking sites, such as Facebook, Vkontakte, Instagram and Odnoklassniki, but also other major portals and blogosphere, where the target audience of the brand is present and active.
How we work?
We create a unique concept of brand promotion in social networks based on long-term tasks facing a brand, a target audience, analyzing the activity of competitors and desired results. SMM-promotion solves such challenges as: strengthening a brand, forming and maintaining a positive brand image, PR, creating an internal and external corporate image of a company and handling other marketing tasks.
Each post published on an official brand page in social networks is unique. It is developed by designers in accordance with the requirements of a brand book, with the participation of SMM managers, content managers and marketing analysts.
Get acquainted with our contest cases from social networking sites and the results achieved:
Purpose: Prize drawing from a chain of household appliances and electronics stores among the subscribers of an official community of the largest mall in the Krasnodar Krai.
Tasks: to increase the loyalty of users to the brand; to boost quantitative indicators of the users’ activity and audience coverage of the mall group; to increase the number of subscribers.
Site: official group of the mall in the social networking site of vk.com
Period: 18 days.
Prize fund: a fitness bracelet, a tablet
to hold a large-scale contest, under which the subscribers collect points for displayed activity on the page. The winner is chosen among 20 the most active users who got the most points. Without an advertising budget.
Number of contest comments: 674
Number of reposts: 216
Number of new members: 544
Reaching the audience: 261,024
Audience coverage indicators were exceeded by more than 2 times
The number of comments grew by 14 times
Number of reposts increased by 5 times
The number of likes grew by 11 times
Following the results of the action, the data of subscribers involvement before, during and after the contest were analyzed.
|Indicators||Period: 18 days before the contest||Contest period||Period: 18 days after the contest|
Number of Likes
|Number of reposts||83||407||157|
|Number of Comments||53||727||81|
|120 069||261 024||144 545|
Purpose: carrying out a beauty contest among female employees of a large manufacturing company
Duration: 7 days
Tasks: to conduct a beauty contest among female employees of the company; increase users’ loyalty; boost the quantitative indicators of the page; strengthen an internal image of the company.
Publication of photos of the female employees of the company in a special album. The winner is determined by the number of comments. Without an advertising budget.
Total number of contest photos is 328.
Indicators of activity of the subscribers on the page of Vkontakte for 7 days of work are:
Number of comments: 1848
Number of Hits: 7861
Audience coverage: 20 744.
“ We create a unique concept of brand promotion in social networking sites based on in-depth analysis of a target audience and long-term objectives of a company.